How to gain your first 100 fans to your Facebook Page in english

 

How to gain your first 100 fans to your Facebook Page

The temptation might be to share your Facebook Page right away with all your Facebook friends. Not so fast. Take a moment to think strategically about your plan and to seed your page with content so that it looks inviting and engaging when visitors do stop by. And so that there is enough information about your business on your Facebook Page when visitors land on your Page.

For example, if you run a gym, you might want to share a few photos or videos of your gym for people who might be curious to see how your gym looks like. If you own a cafe, you might want to share your menu.

Publish three to five posts before you invite anyone.

Then try out one of these strategies to get to your first 100 fans.

Invite your Facebook friends

Facebook has a built-in feature to tell your Facebook friends about your Page. On the right side of your Page, Facebook suggests a list of close friends that you might want to invite to like your Page. You can also search for particular friends to share your Page with.

Once invited, your friends will receive a notification to check out your Page.

Invite your coworkers

One of the best sources of social media promotion for your company could very well be your coworkers. Ask everyone who works with you to like the Page and—if willing—to recommend the Page to any friends who might be interested.

Promote your Facebook Page on your website

Facebook offers a full complement of widgets and buttons that you can add to your website to make it easy for website visitors to like your Page.

One of the most ubiquitous plugins is the Facebook Page Plugin. With Page Plugin, you can easily embed and promote your Facebook Page without visitors ever having to leave your website.

Here’s an example of how it’ll look like:

Promote your Facebook Page in your email signature

One of the most visible places you might find to promote your Page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page.

Hold a contest

Facebook contests can be huge for gaining Likes on your Page. Two of the best apps for creating contests are ShortStack & Gleam which help you create custom campaigns to drive Likes to your page (or email capture or fan engagement or any number of different ideas you might have).

What to post and when to post it

In general, there are four main types of posts you’re likely to publish on your Facebook Page:

• Photos
• Videos/Stories
• Text updates
• Links

While I would recommend experimenting with different types of posts, videos seem to be the most popular content format at the moment. According to a study by Buzzsumo on 880 million Facebook posts published by brands and publishers, videos get, on average, twice the level of engagement than other post types. If you’re posting videos, remember to optimize them for mobile consumption.

As far as the frequency with which to post, Facebook’s algorithm changes have made research into the topic rather difficult. The consensus seems to be to experiment as much as possible. As often as you have fresh, compelling content to share on Facebook, give it a try. Try testing post frequency in week-long intervals so that you can measure the results quickly. We found that posting about once a day works best for us.

With that, we recommend being consistent with your content. When your content is good, your audience will start to expect it on a regular basis. Even if you’re only producing enough content to post to your Page once per day, try to stick to that schedule. Social media scheduling tools like Buffer help make this easy by letting you schedule posts ahead of time. You can add to a queue so that your Page always has fresh content being posted automatically on schedule.

The timing of your Facebook posts is another area you might want to experiment with. There isn’t a universal set of best times to post on Facebook; your brand has your own unique best times to post on Facebook. Here’s an ideal way to find your best times to post.

How to tell what’s worked and what hasn’t

After sharing posts, you’re likely to want to know how they did. Your social media management tool would likely have some built-in analytics that can help you better understand how your posts performed. Here’s a peek at what the Buffer for Business analytics look like:

You can also gain a huge number of stats and numbers from Facebook Insights.

Once you’ve shared several pieces of content to your Facebook page, you’ll see an Insights tab at the top of your Facebook menu, between Notifications and Publishing Tool. At the top of the Insights page, you’ll see your stats such as Page Likes, Reach, and Engagement for the week, along with a comparison to the same stats from last week.

Another neat area to check is the section on when your fans are online.

Click on “Posts” from the Insights menu, and you can see when your fans are typically online during the week and each day of the week. Here’s an example from Buffer’s Page Insights:

One of the newest features of Insights is the “Pages to Watch” section at the bottom of the “Overview” page. You can add other Pages that you want to monitor—a great way to grab some competitor research and take inspiration from the way that other Pages market themselves.

To add a Page, simply click on the “Add Pages” button at the top of the section.

Search for the name of the Page you want to watch, then click to add it to your watch list. Once a Page has been added, you can click on the name of the Page from your Insights dashboard, and you’ll see an overview of their best posts from the week.